It is well known that since ancient times, human beings have felt a profound need to surround themselves with beauty. This was true of the ancient Greeks, lovers of beauty in all its forms, including the sensory.
Agatho Parfum is, as previously stated, the innovative perfume house whose philosophy is built upon the ancient and venerable tradition of perfumes from the legendary city of Pompeii, the Vesuvius city. Surrounded by the scent of citrus, Agatho Parfum developed in a warm and welcoming land where the air is filled with aromatic herbs and the sweet aromas of figs.
Agatho Parfum had the ingenious idea of rediscovering the essence and preciousness of those ancient perfumes, giving them new life in a contemporary olfactory project that modernizes the historical tradition of Pompeian perfumes. Thus, elegant and refined perfumes rich in culture and character were developed. These creations are presented seductively for modern times. Agatho Parfum embodies quality everywhere: unique, extraordinary creations, something that will not fade away. The brand evokes refined treasures down to the last detail, whether referring to the content, the packaging, or the philosophy behind it in all possible contexts.
All Agatho perfumes boast an unmistakable creative signature visible both in their design and in their olfactory quality. High-quality raw materials ensure the excellence of these creations, The caps are made in porcelain, fired in the company's kilns and strictly hand-decorated – authentic works of art with refined and innovative designs.
The latest Agatho perfumes, launched in 2024, are grouped into two collections: the Mytho collection, which includes the perfumes Terraviva, Seigiorni, and Olimpoverde, and the Olympia collection, featuring Verdeseta, Forzapura, and Bronzeo.
The Mytho collection represents a line born from meticulous research and the finest ingredients, designed to revive the divine ambiance that once enriched daily life and beauty rituals, nourishing both body and mind.
In ancient Greece, it was said that scents and perfumes obtained from plants purify the soul and make it worthy of contact with divinity. Anointing the body with fragrant ointments and oils became a sacred ritual practice, where there was a deep communion between creators and their creations.
Inspired by this noble tradition, Agatho Parfum conceived and created the Mytho collection – an olfactory project made from high-quality raw materials, aiming to recreate that divine atmosphere, deeply connected to the veneration of beauty and the well-being of both body and mind.
The central theme of this collection is nature and its connection with humanity and divinity. The collection combines ingredients that offer unique olfactory properties. The three inaugural extracts that make up the Mytho range were conceived as a means to celebrate the fruits of the earth.
Agatho Parfum chose an evocative name capable of fully expressing the distinct narrative theme of the collection: mythos. This Greek term means “word,” “speech,” or “story.” Each creation in this collection was shaped around a specific Greek deity, and through its olfactory dimension, it conveys the character and traits of that deity.
The three perfumes that make up the Mytho collection – Terraviva, Seigiorni, and Olimpoverde
• Agatho Terraviva is a sophisticated perfume dedicated to Hera, the goddess of marriage, family, fertility, the sky, and the stars. This perfume offers a unique interpretation of orange blossom, reflecting the multifaceted nature of the goddess – nurturing, yet capable of formidable anger and revenge, mirroring her complexity. Orange blossom, a multifaceted ingredient, can shift from sensual sweetness to the deepest intensity.
It is said that in the enchanting Garden of the Hesperides grew a magnificent tree with fine golden fruits: this orange tree – the son of Gaia, the goddess of the earth – was destined to be given as a gift to celebrate the marriage of the king and queen of the gods. Nothing could contain the enveloping scent of its succulent fruits and pure white flowers, which were so intoxicating that they managed to enchant Zeus’s senses forever and trigger his frenzied jealousy. Only his royal wife, Hera, could subdue his vehemence: sometimes she chose to tame him with her sweetest and purest heart, infused with the enchanting notes of rose and jasmine, while at other times, she lashed out at him and his human descendants as her furious side took control, inflamed by green cassis and a crescendo of intense, earthy final notes. Vetiver, oud, vanilla, and ebony appear as strong base notes, representing the vengeful power of the lady of Olympus, who would unleash the full force of the wind and storms to strike down mortal creatures.
Terraviva by Agatho Parfum is enclosed in a soft Alcantara bag and housed in an elegant, rigid white box.
• Seigiorni is an embodiment of euphoria, an eclectic perfume that honors Dionysus, the god of winemaking, abundance, and ecstasy, among others. Agatho Seigiorni reflects the brand’s creative flair and expertise in niche perfumery. More than just a fragrance, it is a celebration of the primal essence of life and an invocation of instinctual depth. It is an ode to the cyclical renewal of nature and the timeless connection between humans and gods. With this extract, Agatho Parfum offers an exciting, joyful, and sparkling creation, in which grape notes encourage us to enjoy life and the gifts of the earth in an euphoric and light-hearted manner.
• Agatho Olimpoverde, the final perfume in the collection, is dedicated to the undisputed goddess Athena, queen of wisdom, crafts, divine war, and good counsel. She was one of the most respected and feared figures in Greek mythology. Agatho Parfum presents a solid, balanced, and elegant perfume that pays homage to moral rigor and decision-making abilities. Olimpoverde, with its statuesque elegance, combines exclusive elements such as calamondin and papyrus, representing the relentless pursuit of justice, both human and divine.
All the perfumes in the Mytho collection come in the form of an extrait de parfum. This deliberate choice aims to offer full-bodied, unforgettable perfumes that will become one with the wearer’s skin. The celestial theme continues on the packaging: ethereal white bottles and gilded caps for added refinement. The ultraportable 50 ml bottles are enclosed in a refined soft Alcantara fabric bag and housed in a rigid white box. With this color choice, Agatho Parfum reconfirms not only impeccable savoir-faire but also its attention to the aesthetics and design of its creations.
The Olympia collection from Agatho Parfum – consisting of Verdeseta, Forzapura, and Bronzeo – revives the ancient Greek Olympic spirit, combining nobility, perfection, and ritual in sport.
This series embodies the deep connection between humans and the divine, celebrating sport as an art form that shapes the mind, body, and soul.
Olympia is the olfactory project that pours nobility, perfection, and the rituality of sports activities as they once were in ancient Greece, combined with the desire to celebrate the spiritual richness and traditions of that place. These aspects led Agatho Parfum to create a line of distinctive but complementary perfumes. Through their excellent quality and renewed creativity, each creation is capable of painting a picture of sport in a different light – not just as physical exercise, but as a true art form capable of shaping the mind, body, and soul.
To fully convey this strong vision, Agatho Parfum opted for an exceptional protagonist, a precious and ancient ingredient that imparts an incredibly energizing yet earthy note: vetiver. The resilient character of vetiver perfectly embodies the spirit of an athlete, and thus it was used to create the three distinct perfumes that make up the Olympia collection, each representing a different stage related to sport: preparation, effort, and rest.
The three perfumes that make up the Olympia collection – Verdeseta, Forzapura, and Bronzeo
• Agatho Verdeseta is a Mediterranean herbal perfume that revives the ritualistic aspect of sport and its sacred movements. It features a sharp note of olive, evoking ancient spa rituals of body preparation before competition, combined with the purifying power of natural nectar. Warm vetiver and amber add a silky touch, akin to velvet on the skin.
The vetiver in Agatho Verdeseta embraces the olives – a symbol of the bond between humans and nature – and diffuses its relaxing and calming properties, earning it the name “the oil of peace” since ancient times. This perfume enhances the ritualistic and preparatory side of sport by emphasizing the detachment from the external, superficial world in favor of reconnecting with one’s deepest identity, just as vetiver roots always cling to the earth.
• Agatho Forzapura stands out in the Olympia collection as a tribute to the dynamic spirit of athletics, encapsulating the journey from the initial movement to its execution with strong determination, akin to that of athletes. This perfume combines the earthy depth of vetiver with the nuanced duality of sport, blending the mental clarity required for preparation with the instinctual physicality of performance, embodying the perfection of athletic discipline. Vigorous, powerful, and instinctual, Agatho Forzapura is the crowning jewel of the sumptuous perfumes that make up the Olympia collection. The mind is illuminated by the flicker of citrus fruits and vibrant top notes of mint. Vetiver draws energy from the earth and blends with an animalistic musk accord to abandon all inhibition and entrust the body’s movements, instinct, and natural reflexes. Forzapura culminates in a strong, woody base note, as Agatho Parfum celebrates the nobility of sport and its spiritual role, as once celebrated in ancient Greece. This authentic olfactory excellence is presented in an Alcantara fabric bag contained in a refined black, rigid box.
With Agatho Forzapura, the perfume house aims to “embody” the power of athletic movement, which starts rational and controlled before becoming increasingly instinctual and almost animalistic. Here, vetiver is used in its most earthy and persistent sense to highlight the physical effort involved and the muscular strength ready to be unleashed impetuously as the athlete strives to rise victoriously in the coveted competition.
• Agatho Bronzeo is a masterpiece of fragrance craftsmanship centered on vetiver. This sap extracted from the mythical grass forms a malleable perfume that embodies the timeless essence of art. Bronzeo celebrates athleticism and tradition with its scents of grass and earth, paying homage to the refreshing aspects of sport: preparatory rest and restorative recovery.
In Agatho Bronzeo, vetiver takes on an absolute role, as if it reflects the malleable but sculpted body of an athlete, who, even in rest, retains his vigor and iconic character. The perfume is a supreme ode to beauty, celebrating the body as a unique, majestic, and authentic work of art.
Each creation in the refreshing Olympia collection comes in the form of an eau de parfum, housed in attractive 50 ml bottles that fully embody the vigorous and bold sporting character of the range. In fact, each bottle features an elegant play of colors, starting with green at the bottom before transitioning into an intense, enveloping black. This color scheme is also reflected on the cap and atomizer.
The central theme of the collection – the idea of movement – is also conveyed through the packaging. Agatho Parfum designed a refined yet contemporary solution: a mysterious black rigid box that opens to reveal a soft Alcantara bag containing the perfume.
By choosing Agatho’s niche products, you will discover the experience of innovative perfumery, the excellence of the highest quality natural materials, as Agatho Parfum is a unique and illustrious player in the niche perfumery sector.
If you haven’t yet, I urge you to discover the perfumes from Agatho’s new collections – Olympia and Mytho. They will take you on a charming olfactory journey thanks to the artistic and creative mastery of Agatho Parfum – an absolute excellence in the Italian luxury perfumery sector.
Let yourself be enchanted by the Mytho collection and let the Olympia collection win you over!
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