As July wanes and August dawns, the world turns its gaze towards Olympism - the art of Olympic symbols such as: the rings, the flame, the motto, the mascot, the poster, etc.
This year, at that time, the 33rd edition of the Summer Olympic Games will take place, marking Paris, after a century, the second city to host three editions of this event, one of the most important in the world of sports. (Previously, the Games were held in Paris in 1900 and 1924.)
The 2024 Olympics promise to be unprecedented, marking an absolute first in the history of the competition. Thus, the Olympic parade will take place outdoors, over a distance of 6 km, on boats dedicated to national delegations. The monuments, bridges and cultural edifices on the banks of the river Seine will be an integral part of the Olympic spectacle. For the first time in history, mascots embody an ideal, adding to the uniqueness of the event.
In this vibrant atmosphere, next to the Olympic symbols, there are Parisian petals and an air that vibrates with the essence of patchouli. The desire for art rustles between the folds of the curtain of the theatre that bears his name. Memo hails “the performance of rose essence, tonka bean before regaining the charm of old stones and silver roofs, to be invaded by the presence of musk. Like in a novel. A neighbourhood woven of fiction, pages to be devoured, moments to be lived, waiting in the bookseller's boxes early in the morning, when the Odeon wakes up. Again, forever.”
Memo imagines perfume as a journey, building its identity around magical destinations and intense raw materials, high-quality natural ingredients. “Its amber glow is fanned by candied date and sandalwood. A round of applause for the interpretation of the essence of rose, Tonka bean, before rediscovering the charms of old stones and silver roofs, to let yourself be engulfed by the presence of musk", in the heart of Paris or wherever you are. This is how Odéon Eau de Parfum could be described - a fragrance which encapsulates the soul of the city.
In this exquisite atmosphere, Memo Paris introduces its limited edition fragrance, Odéon 2024, available as an exclusivity for Paris online and at Perfumery Boutiques across Paris at Le Bon Marche, Galeries Lafayette. It is a fragrant symbol of opulence and exaltation.
Red rose, tonka bean and patchouli make up the notes of this alluring product. The Isparta rose from Odéon is an extremely sophisticated variety with an enveloping effect. It has a green, lychee, powdery quality and works in beautiful harmony with the woody note of Indonesian patchouli oil and the smooth warmth of tonka bean.
Memo Paris is a name that embodies memories and narratives, a collection of fragrances based on places visited and loved by its founders, Clara and John Molloy. Memo Paris has its roots in the charming love story of the two. The name 'Memo' is a fusion of 'memory' and 'memories', symbolizing the duo's passion for encapsulating cherished moments in fragrance.
"The journey is the destination" is Memo's motto: travel time is an integral part of the experience; it is essential that the encounter with beauty takes place. This philosophy is ingrained in every aspect of the brand identity. Just as a journey is made up of moments, Memo Paris creates fragrances that complexly capture emotions and memories. The name "Memo" reflects this commitment to cherishing life's fleeting moments - the pursuit of capturing life's ephemeral moments.
Clara and John's shared love of travel and exploration led to the creation of Memo Paris. Their travels have infused each fragrance with the essence of diverse cultures and landscapes. Each ticket is a tribute to their adventures and the love that binds them.
In the creation of each fragrance, Clara and John infuse their dedication, making the brand an extension of their values – authenticity, curiosity and the search for meaningful connections. The name 'Memo' encapsulates their commitment to keeping emotions in every bottle.
As you experience Memo Paris fragrances, explore magical destinations and embrace their love story – a narrative of wanderlust, excitement and the art of capturing the beauty of life. Each bottle becomes a vessel of memories, a scented memoir that invites you to share their remarkable odyssey.
Each fragrance, including Odéon 2024, is a tribute to their adventures, infused with the essence of diverse cultures and landscapes.
So, from Memo's perspective, perfume is like a journey, recalling the harmonious development of man, the creative fire that lives on, Memo Paris extending beyond perfumes. Through their creations, the two founders encourage us to explore, connect and savor life's moments. "Memo" is a tribute to love, encapsulating fleeting moments in lasting scents.
Odéon 2024, in particular, stands as an olfactory homage to the Summer Olympics, inviting you to engage with the grandeur of the event and the timeless allure of Paris.
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